About Us

Roovlux is a Delhi-based fashion brand for men and women who want contemporary style with a premium feel. From perfectly cut denim and dresses to knitwear, shirts and tees, we design wardrobe pieces that elevate the everyday.

Fit, fabric and finish come first in everything we make, so each Roovlux piece feels as considered as it looks. Modern fashion, thoughtfully made.

Roovlux is owned and operated by ROOPIRA PRIVATE LIMITED, New Delhi, India.